Role: The hydrating base
Benefits: Carries every active evenly across the skin and gives the toner its light, refreshing feel.
Role: Hydration magnet
Benefits: Draws water into the upper layers of skin and holds it there, leaving skin soft, plump and comfortable.
Role: Smooth delivery booster
Benefits: Helps actives spread and absorb evenly while adding a light layer of humectant hydration.
Role: Oil balancing botanical
Benefits: Helps regulate excess sebum and refine the look of pores, keeping skin fresh and balanced without stripping it.
Role: Gentle exfoliating PHA
Benefits: Softly smooths skin texture and supports radiance. It also hydrates and has antioxidant properties, so it suits sensitive skin.
Role: Skin's own moisture factor
Benefits: A natural component of the skin's moisturising system that attracts and retains water, improving softness and suppleness.
Role: Long lasting moisture lock
Benefits: A urea derived humectant that boosts and sustains hydration for hours, with no sticky residue.
Role: Sugar derived barrier hydrator
Benefits: Builds up the skin's moisture reserves and supports the barrier, making skin more resilient to dryness.
Role: Freshness guardians
Benefits: Keep the formula clean and microbiologically safe from first use to last drop. Ethylhexylglycerin also adds a soft, conditioned skin feel.
Role: Hydration reservoir
Benefits: Forms a breathable, moisture holding veil on the skin that seals in water and leaves a smooth, bouncy finish.
Role: Calming skin healer
Benefits: Soothes visible redness and irritation and supports the skin's natural repair and barrier function.
Role: Revitalising root of radiance
Benefits: Rich in antioxidants that help protect skin from daily environmental stress, so tired, dull skin looks refreshed and energised.
Role: Traditional soothing herb
Benefits: Calms reactive, sensitive skin and helps ease the look of redness and blemish related irritation.
Role: Fermented clarity booster
Benefits: Packed with amino acids, vitamins and minerals from fermentation. It supports an even looking tone, refined texture and a natural glow.
Role: Mild AHA and pH balancer
Benefits: Gently sloughs away dull surface cells for smoother, brighter skin, while also acting as a natural moisturising factor. It also keeps the toner at a skin friendly pH.
Role: Skin comforter
Benefits: Softens, soothes and supports smoother, more comfortable skin, especially after cleansing.
Role: Marine moisture and comfort
Benefits: The seaweed extract works with maltitol to hydrate, soothe and support skin against dullness from environmental stress.
Role: Formula stabiliser
Benefits: Binds trace metal ions found in water that can destabilise a formula, protecting the toner's integrity and keeping the actives performing over shelf life.
Role: The hydrating base
Benefits: Carries every active evenly across the skin and gives the toner its light, refreshing feel.
Role: Hydration magnet
Benefits: Draws water into the upper layers of skin and holds it there, leaving skin soft, plump and comfortable.
Role: Smooth delivery booster
Benefits: Helps actives spread and absorb evenly while adding a light layer of humectant hydration.
Role: Oil balancing botanical
Benefits: Helps regulate excess sebum and refine the look of pores, keeping skin fresh and balanced without stripping it.
Role: Gentle exfoliating PHA
Benefits: Softly smooths skin texture and supports radiance. It also hydrates and has antioxidant properties, so it suits sensitive skin.
Role: Skin's own moisture factor
Benefits: A natural component of the skin's moisturising system that attracts and retains water, improving softness and suppleness.
Role: Long lasting moisture lock
Benefits: A urea derived humectant that boosts and sustains hydration for hours, with no sticky residue.
Role: Sugar derived barrier hydrator
Benefits: Builds up the skin's moisture reserves and supports the barrier, making skin more resilient to dryness.
Role: Freshness guardians
Benefits: Keep the formula clean and microbiologically safe from first use to last drop. Ethylhexylglycerin also adds a soft, conditioned skin feel.
Role: Hydration reservoir
Benefits: Forms a breathable, moisture holding veil on the skin that seals in water and leaves a smooth, bouncy finish.
Role: Calming skin healer
Benefits: Soothes visible redness and irritation and supports the skin's natural repair and barrier function.
Role: Revitalising root of radiance
Benefits: Rich in antioxidants that help protect skin from daily environmental stress, so tired, dull skin looks refreshed and energised.
Role: Traditional soothing herb
Benefits: Calms reactive, sensitive skin and helps ease the look of redness and blemish related irritation.
Role: Fermented clarity booster
Benefits: Packed with amino acids, vitamins and minerals from fermentation. It supports an even looking tone, refined texture and a natural glow.
Role: Mild AHA and pH balancer
Benefits: Gently sloughs away dull surface cells for smoother, brighter skin, while also acting as a natural moisturising factor. It also keeps the toner at a skin friendly pH.
Role: Skin comforter
Benefits: Softens, soothes and supports smoother, more comfortable skin, especially after cleansing.
Role: Marine moisture and comfort
Benefits: The seaweed extract works with maltitol to hydrate, soothe and support skin against dullness from environmental stress.
Role: Formula stabiliser
Benefits: Binds trace metal ions found in water that can destabilise a formula, protecting the toner's integrity and keeping the actives performing over shelf life.
Role:
The base of brilliance
Benefits:
Hydrating your skin and activating every other ingredient for max results.
Role:
Hydration magnet
Benefits:
Pulls moisture into skin for lasting hydration.
Role:
Hydrating solvent
Benefits:
Improves skin feel and enhances penetration.
Role:
Brightening vitamin
Benefits:
Reduces pigmentation and evens out skin tone.
Role:
AHA exfoliant
Benefits:
Gently removes dead skin and smooths texture.
Role:
Natural solubilizer
Benefits:
Improves spreadability and cleansing.
Role:
BHA exfoliant
Benefits:
Clears pores and prevents ingrown hair.
Role:
Most gentle AHA
Benefits:
Exfoliates and hydrates for smoother skin.
Role:
Odor absorber
Benefits:
Controls body odor naturally.
Role:
pH adjuster
Benefits:
Balances formula to be skin-friendly.
Role:
Solvent
Benefits:
Helps dissolve and deliver active ingredients.
Role:
Healing herb
Benefits:
Calms and supports skin repair.
Role:
Healing herb
Benefits:
Calms and supports skin repair.
Role:
Enzyme exfoliant
Benefits:
Softens skin and reduces roughness.
Role:
Anti-inflammatory
Benefits:
Brightens and calms irritation.
Role:
Astringent
Benefits:
Tightens pores and soothes skin.
Role:
Moisturizing salt
Benefits:
Hydrates and improves skin texture.
Role:
Natural moisturizer
Benefits:
Restores moisture balance and smoothness.
Role:
Naturally occurring amino acid
Benefits:
Supports skin repair and elasticity.
Role:
Sugar-derived humectant
Benefits:
Attracts and retains moisture.
Role:
Hydrating exfoliant
Benefits:
Softens and gently resurfaces skin.
Role:
Cell communicator
Benefits:
Improves skin clarity and texture.
Role:
Preservative
Benefits:
Prevents microbial growth and spoilage.
Role:
Soothing agent
Benefits:
Reduces redness and promotes healing.
Role:
Brightening botanical
Benefits:
Fades dark spots and soothes skin.
Role:
Sebum regulator
Benefits:
Controls oil and soothes acne-prone skin.
Role:
Skin soother
Benefits:
Cools, calms, and helps prevent bumps.
Role:
Pigment reducer
Benefits:
Helps fade dark spots and marks.
Role:
Omega-rich oil
Benefits:
Calms and nourishes irritated skin.
Role:
Antioxidant oil
Benefits:
Protects and softens skin.
Role:
Nourishing oil
Benefits:
Hydrates and strengthens skin barrier.
Role:
Balancing oil
Benefits:
Moisturizes without clogging pores.
Role:
Antioxidant
Benefits:
Protects against environmental damage.
Role:
Soothing extract
Benefits:
Reduces inflammation and sensitivity.
Role:
Probiotic
Benefits:
Strengthens and repairs skin barrier.
Role:
Probiotic
Benefits:
Supports healthy skin microbiome.
Role:
Stabilizer
Benefits:
Maintains formula integrity and freshness.
Role:
Preservative
Benefits:
Keeps product safe from contamination.
Role:
You already know me ;)
Benefits:
Delivers moisture and helps blend ingredients.
Role:
Hydration helper + texture smoother
Benefits:
Retains moisture and enhances feel.
Role:
Hydrating agent
Benefits:
Softens and deeply hydrates skin.
Role:
Emollient
Benefits:
Gives a silky, non-greasy finish.
Role:
Skin conditioner
Benefits:
Smooths skin and improves spreadability.
Role:
Emollient
Benefits:
Lightweight and skin-softening.
Role:
Emulsion stabilizer
Benefits:
Adds structure and softness.
Role:
Fatty alcohol
Benefits:
Moisturizes and smooths skin.
Role:
Rich emollient
Benefits:
Adds creaminess and skin conditioning.
Role:
Nourishing butter
Benefits:
Deeply moisturizes and repairs.
Role:
Emulsifier
Benefits:
Blends water and oils evenly.
Role:
Oil + water matchmaker
Benefits:
Helps stabilize and soften formula.
Role:
Antioxidant
Benefits:
Fights free radicals and boosts skin tone.
Role:
Rich emollient
Benefits:
Improves elasticity and hydrates.
Role:
Texture enhancer
Benefits:
Improves application feel.
Role:
Emollient
Benefits:
Adds smoothness without heaviness.
Role:
Solubilizer
Benefits:
Helps blend oil and water ingredients.
Role:
Mild preservative
Benefits:
Keeps product fresh and gentle.
Role:
Preservative
Benefits:
Prevents microbial growth.
Role:
Thickener
Benefits:
Gives consistency and texture.
Role:
pH balancer
Benefits:
Keeps skin comfort in check.
Role:
Stabilizer
Benefits:
Boosts effectiveness and shelf life.
Role:
Thickener
Benefits:
Enhances texture and stability.
Role:
Retinol alternative
Benefits:
Smooths, firms, and brightens skin.
Role:
Firming protein
Benefits:
Boosts skin elasticity and tone.
Role:
Peptide
Benefits:
Reduces wrinkles and firms skin.
Role:
Barrier bodyguard
Benefits:
Protects and strengthens barrier.
Role:
Soothing agent
Benefits:
Hydrates and calms skin.
Role:
Humectant
Benefits:
Retains moisture and conditions.
Role:
Preservative
Benefits:
Protects formula from spoilage.
Role:
Antioxidants
Benefits:
Boosts radiance and renewal and protects from environmental stress
Role:
Brightener
Benefits:
Enhances tone and glow.
Role:
Soothing botanical
Benefits:
Cools and calms skin.
Role:
Barrier booster
Benefits:
Improves moisture retention.
Role:
De-puffing agent
Benefits:
Firms and energizes skin.
Role:
Healing extract
Benefits:
Soothes and firms skin.
Role:
Antioxidant
Benefits:
Revitalizes and defends skin.
Role:
Conditioner
Benefits:
Hydrates and softens skin.
Role:
Amino acid
Benefits:
Smooths and refreshes.
Role:
Mineral salt
Benefits:
Supports hydration and balance.
Role:
Skin mineral
Benefits:
Improves tone and function.
Role:
Marine antioxidant
Benefits:
Brightens and defends skin.
Role:
Algae extract
Benefits:
Hydrates and strengthens barrier.
Role:
Anti-inflammatory
Benefits:
Energizes and improves circulation.
Role:
Brightener
Benefits:
Fades spots and evens tone.
Role:
Hydration booster
Benefits:
Plumps and deeply hydrates skin.
Role:
Cooling agent
Benefits:
Gives a refreshing, soothing feel.
Role:
Solubilizer
Benefits:
Helps oils blend evenly.
Role:
Emulsifier
Benefits:
Improves spread and stability.
Role:
Glow enhancer & peachy scent
Benefits:
Adds subtle radiance to skin
Role:
Your skin’s first sip of hydration
Benefits:
Solvent that dissolves other ingredients and hydrates the skin.
Role:
Humectant
Benefits:
Attracts moisture into the skin, keeping it soft and plump.
Role:
Mildest AHA (Exfoliant)
Benefits:
Gently exfoliates dead skin cells, brightens skin, and improves texture.
Role:
Texture Enhancer
Benefits:
Gives gel-like consistency and smooth application.
Role:
Hydrating Active
Benefits:
Soothes, hydrates, and supports the skin barrier.
Role:
Conditioning Agent
Benefits:
Improves product texture and supports exfoliation.
Role:
Natural Exfoliant
Benefits:
Aids in physical peel-off by helping clump dead skin as you rub.
Role:
Soothing Botanical
Benefits:
Calms inflammation and helps reduce redness.
Role:
Antioxidant Botanical
Benefits:
Soothes, protects, and adds glow to dull, tired skin.
Role:
Skin Conditioner
Benefits:
Hydrates and helps revive tired, lackluster skin.
Role:
Antioxidant
Benefits:
Protects against environmental stressors and promotes radiance.
Role:
Preservative System
Benefits:
Keeps the product safe and stable from microbial growth.
Role:
Cosmetic Color
Benefits:
Adds aesthetic orange tint to match product theme.
Role:
Ancient brightening secret
Benefits:
Soothes, hydrates, and strengthens skin - a time-tested beauty hero.
Role:
Silky emollient
Benefits:
Softens skin without greasiness.
Role:
Spreadability booster
Benefits:
Improves application feel without greasiness.
Role:
Hydrating agent
Benefits:
Helps retain moisture and improves texture.
Role:
Multi-tasking vitamin
Benefits:
Brightens, smooths, and strengthens the skin barrier.
Role:
Skin renewer
Benefits:
Supports healing and boosts collagen.
Role:
Wrinkle-smoothing peptide
Benefits:
Targets fine lines for smoother-looking skin.
Role:
Firming peptide
Benefits:
Helps reduce fine lines and sagging.
Role:
Anti-aging peptide
Benefits:
Reduces wrinkles and boosts resilience.
Role:
Calming peptide
Benefits:
Soothes skin and reduces inflammation.
Role:
Barrier restorer
Benefits:
Prevents moisture loss and strengthens skin.
Role:
Skin lipid
Benefits:
Supports a healthy, intact skin barrier.
Role:
Skin shield ceramide
Benefits:
Works with other ceramides to lock in moisture.
Role:
Soothing lipid
Benefits:
Reduces redness and supports barrier health.
Role:
Barrier strengthener
Benefits:
Works with ceramides to keep skin strong.
Role:
Barrier strengthener
Benefits:
Works with ceramides to keep skin strong.
Role:
Penetration enhancer
Benefits:
Improves absorption and hydration.
Role:
Texture stabilizer
Benefits:
Gives the moisturizer a smooth consistency.
Role:
Fatty alcohol
Benefits:
Softens skin and stabilizes the formula.
Role:
Moisture magnet
Benefits:
Pulls moisture into the skin for a plump feel.
Role:
Soothing grain
Benefits:
Calms and comforts sensitive skin.
Role:
Nourishing butter
Benefits:
Deeply moisturizes and soothes dry skin.
Role:
Emulsifier
Benefits:
Helps blend oil and water-based ingredients.
Role:
Cream stabilizer
Benefits:
Improves feel and consistency.
Role:
Omega-rich oil
Benefits:
Nourishes and strengthens the skin barrier.
Role:
Probiotic ferment
Benefits:
Supports skin renewal and barrier health.
Role:
Hydration magnet
Benefits:
Plumps and hydrates deeply.
Role:
Natural solubilizer
Benefits:
Helps distribute ingredients evenly.
Role:
Rich emollient
Benefits:
Smooths and nourishes dry areas.
Role:
Softening butter
Benefits:
Delivers long-lasting moisture.
Role:
Texture agent
Benefits:
Ensures smooth and even application.
Role:
Preservative system
Benefits:
Preserves freshness and product safety.
Role:
Product protector
Benefits:
Prevents bacteria, keeps skin safe.
Role:
pH balancer
Benefits:
Keeps formula skin-friendly and stable.
Role:
Stabilizer
Benefits:
Prevents degradation of active ingredients.
Role:
Thickener
Benefits:
Improves texture and spreadability.
Role: Humectant
Benefits: Attracts and retains moisture to keep lips hydrated, smooth, and visibly plumper.
Role: Antioxidant
Benefits: Protects oils and the formulation from oxidation, improving product stability and shelf life.
Role: Barrier repair lipid
Benefits: Reinforces the skin barrier, reduces transepidermal water loss (TEWL), and improves lip resilience.
Role: Nourishing botanical oil
Benefits: Rich in essential fatty acids that moisturize, soften, and help restore dry lips.
Role: Brightening and conditioning active
Benefits: Helps improve the appearance of lip tone, provides antioxidant protection, and conditions lips (Wonderlight™ technology).
Role: Fatty alcohol, consistency agent
Benefits: Improves texture and stability while providing additional emolliency.
Role: Skin repair complex (Vegan PDRN)
Benefits: Supports skin recovery, strengthens the lip barrier, soothes stressed lips, and improves overall lip health.
Role: Skin-conditioning active
Benefits: Helps brighten the appearance of lips, soothes irritation, and provides antioxidant protection.
Role: Texture modifier
Benefits: Improves product consistency, glide, and overall sensory feel.
Role: Emollient
Benefits: Provides a smooth, lightweight skin feel and enhances product spreadability.
Role: Nourishing oil
Benefits: Rich in vitamin E and essential fatty acids that nourish, soften, and help repair dry lips.
Role: Lightweight emollient
Benefits: Softens lips, improves spreadability, and delivers a silky, non-greasy feel.
Role: Solubilizer
Benefits: Helps evenly disperse ingredients, improves stability, and enhances texture.
Role: Natural wax, film former
Benefits: Gives structure, improves glide, locks in moisture, and creates a protective barrier.
Role: Structuring agent
Benefits: Provides firmness, improves texture, prevents melting, and enhances product stability.
Role: Occlusive emollient
Benefits: Rich in fatty acids and antioxidants that help moisturize, smooth, and protect chapped lips.
Role: Natural emollient
Benefits: Deeply nourishes, softens dry lips, strengthens the skin barrier, and reduces moisture loss.
Role: Emollient, glossing agent
Benefits: Forms a protective moisture-locking film, provides shine, improves glide, and enhances wear.
Role:
Silky base
Benefits:
Gives a smooth, lightweight feel.
Role:
UVB filter
Benefits:
Protects skin from sunburn.
Role:
UV stabilizer
Benefits:
Enhances UV protection and formula stability.
Role:
UVA filter
Benefits:
Shields skin from deep sun damage.
Role:
UVB booster
Benefits:
Improves overall sun protection.
Role:
Light emollient
Benefits:
Softens skin without feeling heavy.
Role:
Texture enhancer
Benefits:
Improves application and skin feel.
Role:
Glide agent
Benefits:
Gives a smooth, spreadable finish.
Role:
Non-greasy emollient
Benefits:
Hydrates and absorbs quickly.
Role:
Brightening oil
Benefits:
Helps fade dark spots and calm skin.
Role:
Nourishing oil
Benefits:
Moisturizes and supports barrier health.
Role:
Antioxidant
Benefits:
Protects skin and reduces dullness.
Role:
Skin smoother
Benefits:
Gently exfoliates and refreshes skin.
Role:
Vitamin-rich extract
Benefits:
Brightens and tones the skin.
Role:
Brightening fruit
Benefits:
Clarifies and evens skin tone.
Role:
Exfoliating plant acid
Benefits:
Gently smooths skin texture.
Role:
Glow enhancer oil
Benefits:
Helps reduce pigmentation and boosts radiance.
Role:
Ayurvedic brightener
Benefits:
Improves complexion and reduces dark spots.
Role:
Antioxidant
Benefits:
Protects against UV and free radical damage.
Role:
Scent enhancer
Benefits:
Adds a fresh, uplifting aroma.
Role:
Barrier oil
Benefits:
Softens and hydrates dry skin.
Role:
Moisturizing oil
Benefits:
Nourishes and smooths skin.
Role:
Skin-identical oil
Benefits:
Hydrates without clogging pores.
Role:
Nutrient-rich oil
Benefits:
Moisturizes and improves skin elasticity.
Role:
Plant based retinol alternative
Benefits:
Firms skin and fades fine lines.
Role:
Soothing oil
Benefits:
Calms, hydrates, and balances skin.
Role:
You already know me ;)
Benefits:
Helps dissolve ingredients and hydrates skin.
Role:
UVB filter
Benefits:
Shields skin from sunburn-causing UVB rays.
Role:
UVA filter
Benefits:
Protects against aging UVA rays.
Role:
UV filter booster
Benefits:
Enhances UV protection efficacy.
Role:
Delivery agent
Benefits:
Helps nutrients penetrate and hydrate skin.
Role:
Humectant
Benefits:
Draws water into skin and softens it.
Role:
Solvent
Benefits:
Improves ingredient penetration and hydration.
Role:
Mineral UV filter
Benefits:
Physically blocks UVA & UVB rays.
Role:
Texture enhancer
Benefits:
Provides a silky-smooth, non-greasy finish.
Role:
Stabilizer
Benefits:
Thickens and stabilizes the formula.
Role:
Mild preservative
Benefits:
Maintains product freshness and moisturizes.
Role:
Preservative
Benefits:
Prevents microbial contamination.
Role:
Chelating agent
Benefits:
Boosts formula stability and performance.
Role:
Antioxidant
Benefits:
Brightens and supports sun defense.
Role:
pH adjuster
Benefits:
Balances pH for skin compatibility.
Role:
You already know me ;)
Benefits:
Delivers actives and hydrates skin.
Role:
Gentle cleanser
Benefits:
Cleanses without stripping natural oils.
Role:
Thickener
Benefits:
Gives a smooth gel-like texture.
Role:
Hydration helper + texture smoother
Benefits:
Attracts moisture and boosts ingredient absorption.
Role:
Mild cleanser
Benefits:
Gently removes dirt and excess oil.
Role:
Sugar-based cleanser
Benefits:
Soft, non-irritating foam for sensitive skin.
Role:
Hydration magnet
Benefits:
Hydrates and plumps skin.
Role:
Mild surfactant
Benefits:
Cleans gently while maintaining skin balance.
Role:
Sulfate-free cleanser
Benefits:
Mild and non-drying cleansing action.
Role:
Surfactant
Benefits:
Helps create creamy lather and cleanse.
Role:
Co-surfactant
Benefits:
Enhances foam and reduces skin irritation.
Role:
Soothing agent
Benefits:
Calms, hydrates, and helps reduce redness.
Role:
BHA exfoliant
Benefits:
Clears pores and prevents acne breakouts.
Role:
Antioxidant fruit extracts
Benefits:
Brightens skin with vitamin C and enzymes.
Role:
Brightening active
Benefits:
Reduces dark spots and evens out tone.
Role:
Skin conditioner
Benefits:
Moisturizes and supports skin barrier.
Role:
Preservative
Benefits:
Prevents bacterial contamination.
Role:
Pro-vitamin B5
Benefits:
Hydrates and repairs skin barrier.
Role:
Moisture magnet
Benefits:
Deeply hydrates and plumps the skin.
Role:
Skin conditioner
Benefits:
Improves skin feel and softness after cleansing.
Role:
Chelator
Benefits:
Enhances product stability and performance.
Role:
Antioxidant
Benefits:
Soothes and helps brighten skin tone.
Role:
pH adjuster
Benefits:
Maintains ideal pH balance for gentle cleansing.
Role:
Gentle and safe scents
Benefits:
Adds a pleasant sensory experience.
