Swipe for the results

Before
After

95%

reported softer & smoother skin after the first use of Clear win cleanser

93%

noticed brighter, more even-toned skin within 2 weeks with CEO serum

89%

felt their skin barrier was stronger and more resilient within 2–3 weeks with Face hug

Short, simple yet effective morning skincare
CEO : Lightweight serum that absorbs quickly and gives dewy glow
Clear Win : A lightweight gel that lathers mildly and rinses off clean without stripping natural barrier
Face Hug : Hydrating, repairing and soothing hug
Sunny Side Up : Ultra lightweight, super spreadable, invisible finish
The challenge

CEO : 

  • Layering multiple serums is time-consuming, expensive & confusing
  • Uneven skin tone, dark spots & dullness need consistent care
  • Active ingredients often cause irritation when combined incorrectly

CLEAR WIN : 

  • Most acne cleansers strip the skin, leaving it dry and irritated
  • Excess oil & clogged pores lead to frequent breakouts
  • Harsh formulas disrupt the skin barrier, causing redness & sensitivity

SUNNY SIDE UP : 

  • Heavy, greasy sunscreens feel uncomfortable on the skin
  • White cast issues make sunscreens hard to wear daily
  • Sunlight exposure cause pigmentation, dullness & premature aging

FACE HUG : 

  •  Moisturizers feel heavy & greasy, especially for acne-prone skin
  • Skin barrier damage leads to dryness, redness & sensitivity
  • Lack of long-lasting hydration results in dull, dehydrated skin 
Science & innovation +
The solution +
How to use +

FAQs

It’s possible. With actives like Azelaic Acid, Alpha Arbutin, and Tranexamic Acid, you may experience mild purging - especially if your pores are congested. This is temporary and typically resolves within 2–4 weeks. Go slow on CEO, reduce the frequency to twice a week.
You usually won’t need to! CEO Serum is a multi-active formula with 25 ingredients, designed to replace layering multiple serums.
Rice water adds extra nourishment and brightening benefits.
Yes! It pairs well with actives like AHAs, BHAs, or retinol.
Absolutely. It's pH-balanced, soap-free, and non-stripping - ideal for daily use, both AM and PM.
Nope! It’s infused with Hyaluronic Acid and Glycerin to hydrate while it cleanses, so your skin feels soft, not tight.
Nope! Sunny Side Up has a hybrid gel-cream formula that blends in seamlessly with no white cast - even on deeper skin tones.
Always apply sunscreen as the last step of your skincare routine, after your moisturizer.