Swipe for the results

Before
After

93%

noticed brighter, more even-toned skin within 2 weeks

94%

noticed improved hydration and texture within the first week

87%

felt their skin looked firmer and healthier after consistent use

Suitable for all skin types. Note: CEO serum is a potent formula, not recommended for very sensitive and reactive skin.
CEO : Lightweight serum that absorbs quickly and gives dewy glow
Face Hug : Hydrating, repairing and soothing hug
The challenge

CEO

  • Layering multiple serums is time-consuming, expensive & confusing
  • Uneven skin tone, dark spots & dullness need consistent care
  • Active ingredients often cause irritation when combined incorrectly

Face Hug :

  • Moisturizers feel heavy & greasy, especially for acne-prone skin
  • Skin barrier damage leads to dryness, redness & sensitivity
  • Lack of long-lasting hydration results in dull, dehydrated skin
Science & innovation +
The solution +
How to use +

FAQs

It’s possible. With actives like Azelaic Acid, Alpha Arbutin, and Tranexamic Acid, you may experience mild purging - especially if your pores are congested. This is temporary and typically resolves within 2–4 weeks. Go slow on CEO, reduce the frequency to twice a week.
You usually won’t need to! CEO Serum is a multi-active formula with 25 ingredients, designed to replace layering multiple serums.
Rice water adds extra nourishment and brightening benefits.
Yes! It pairs well with actives like AHAs, BHAs, or retinol.
Yes! Apply 3–4 pumps at night for intense overnight repair.